if you got a new iPad, and are keen to start loading up with books to read on holiday, but the Apple iBook store is a bit limited to say the least. In the meantime, Could you use ePub books from other sources on my iPad? copied some ePub books across from Sony reader and the fitted fine into iTunes and synced with my iPad, but you will get an incompatible format error, iPad app ibook support epub format ebook, but it does NOT support DRM epub ebook, here is way to read your DRM ebook on iPad.
1) first you need download and install Adobe Digital Editions, open you ebook in digital editions.

2) Download and install epub DRM Removal that will remove drm protection from epub books.

3) Run epub DRM Removal, it is easy to use, select epub file from digital editions folder, click “Remove” button, a new .epub file created without drm protection.

4) Drag new epub file to itune, sync to ipad, enjoy it.